***ALL OF THE EMAILS THAT HAVE BEEN SENT OUT TO ARTISTS PLUS THE FORM TO RENT TENTS, ETC, AND THE LINKS TO THE HOTEL DEALS ARE AT THE BOTTOM OF THIS PAGE. ***
CONGRATULATIONS! You have been selected to participate in the 23rd Annual Denver Arts Festival. We are pleased with the quality of art that has been accepted into the festival.
Please note that you will need to Accept (on Zapplication) but pay for your booth fees with Checks ONLY by March 15. (After that date if you haven't paid for your booth, it will go to an artist on our waitlist.) If you are not able to accept the invite, please let us know ASAP.
Payments for the booths, electricity, and corners are with CHECKS ONLY. Please use separate checks for each item and we will only cash the checks for those things that we are able to give you. Please do not use PayPal since those fees come out of our budget which we would rather use for advertising. I have kept the booth fees the same for the last 15 years due to you paying by checks and I not losing $3,000 in fees to Zapp and PayPal. Thanks.
Double Booth $990
Corner booth $125 (limited number of corners)
Send all payments to (Make checks out to DAF):
DAF PO Box 1743
Berthoud, CO 80513
Booth Layout: I have attached the booth layout map. Please email me any booth requests you may have.
Hotel: We have a deal set up at the Staybridge Suites which is just ½ block from the festival. With kitchens and free parking for the weekend it can make it easy for you. The rate is $159 (King) and $169 (2 Queens) a night and there are limited rooms so make your reservations early. When you go to the link, click on BOOK NOW at the top of the page. Then enter your dates and it will automatically apply the DAF discount code. I know they are already filling up for that weekend so please make your reservations early. The absolute deadline is April 27, if there are any rooms left at that time. Here is the link for reservations at this price: https://tinyurl.com/3khybpr7
I know sometimes there are even better deals online so check there also: If you’re searching online for hotels, the address of the festival location is 8304 E. 49th Place Denver 80216
We have some early PR opportunities this year so the earlier you accept and pay the better the chances that we can use you in our Press Releases.
I will be in touch soon with updates, Taxes, Insurance, etc.
Again, congratulations on being accepted and thank you for supporting the festival.
Please contact me with any questions – 303-330-8237.
Sincerely, Jim DeLutes
Denver Arts Festival
We are 60 days away from the Denver Arts Festival. We are working hard and things are coming together nicely. This email is filled with important info so please do not skim over it. Thanks!
Insurance and Taxes
These two things are critical to your ability to do the show. As stated in the application, you will need to have liability insurance. I have found the best deal out there for $35 (most are $50 or so). If you have your own insurance already, you just need to add the ‘Also Insured Entities’ to the policy and have it sent to me. Any issues, you can use the contact info on the page for the policy. Go to this link to get started - https://denverartsfestival.com/taxes
Taxes (State and City)
You will need to have both a special events sales tax license from the State and a sales tax license from the City & County of Denver. You will find applications for both at this link - https://denverartsfestival.com/taxes There are phone numbers for both the city and state listed on that page if you have any questions.
IMPORTANT!! BOTH THE CITY OF DENVER AND THE STATE OF COLORADO HAVE STATUTES THAT I MUST GIVE THEM YOUR NAME, ADDRESS, AND SALES TAX LICENSE NUMBERS. I HAVE TO DO THAT AT THE LATEST, 30 DAYS BEFORE THE SHOW. I WOULD REALLY APPRECIATE YOU SENDING THOSE TO ME BY APRIL 26.
I have a deal for you at both the Staybridge Suites which is half a block from the show and The Residence Inn which is about a mile from the show. The rate for both is $159 (usually $204). The link for the deal is on this page - https://denverartsfestival.com/emails
If you have issues, just call the hotel and tell them you’re with the Denver Arts Festival. Do not procrastinate booking since hotels fill up quickly these days.
If you want to search online for deals, the address of the festival’s location is 8304 E. 49th Pl. Denver 80238.
DISPLAY PANELS FOR RENT: I have one set of gray ProPanels for rent. They are $100. We will set up and tear down the panels for you. Contact me directly if you are interested - email@example.com
Also, I have created a hidden page on the website that has all of the emails that I have sent so far. You will also find the hotel information plus the form for tent rental there. There are two ways to access this page. The first is using the following link: -https://denverartsfestival.com/emails
The other way is to scroll to the bottom of any page on the website and you’ll see the navigation pages for the website. At the end of the list is the letter ‘E’ – click on that to go to the email page.
You will need your booth number to rent a tent from the rental company. The booth assignments are almost done and I’ll let you know when they are up on the website.
Please let me know if you have any questions – firstname.lastname@example.org
Director - Denver Arts Festival
At the bottom of this email is your booth assignment. I have attached the layout map for you also. If you have a C or E after your booth number that means Corner and Electricity. (Please note that not all corners appear on the layout map). If you are needing to rent a canopy, etc. you can now fill out the form. You need to have your booth number in order to submit your order. You will find the order form at the bottom of this page on the website - https://denverartsfestival.com/emails
Also, keep in mind that if you need any info from the emails I sent so far, you can find them here https://denverartsfestival.com/emails
The website has been updated with all of the 2022 artists. Please go to this link - https://denverartsfestival.com/2022-artists and make sure all of the info is correct and that the links work.
Again, the following link will take you to the emails, insurance, hotel reservation and sale tax info: -https://denverartsfestival.com/emails
Any questions please contact me - email@example.com
Denver Arts Festival
Just 5 weeks to go! Just want to update you on some items.
Some of you have still not sent your CO State sales tax license number. I need that now since I have to get that info to the state by next week.
Setup: There will be a very detailed schedule for setup coming soon but for general information, the setup is on Friday May 27th starting at 7AM until 8PM. The morning is usually busier but the afternoon is pretty quiet. The morning will have specific times for setup but you can set up anytime in the afternoon. Again, more details will come later.
Sales Taxes: You will need to have a current Colorado State and a City and County of Denver Sales tax license. Both entities have Special Event permits so you don’t need to get the full-blown license if you don’t need it. Tax rates will be in your packet when you arrive at the festival.
For the State of Colorado Special Events license and City & County of Denver license please find the links or forms on this webpage: https://denverartsfestival.com/taxes
Questions? Call: Colorado – 303-866-5643 City of Denver – 720-913-9309
Hotels: The deadline for the hotels' deals is next Wednesday the 27th. You can find the deals at the bottom of this webpage: https://denverartsfestival.com/emails
Rentals: We will be using a rental company this year for canopies, etc. You can find the price list on the website at this link - https://denverartsfestival.com/artist-emails . You can fill it out and send it to Chair Rental or you can call them with your order. Please make sure you have your booth number on any orders. Also, if renting, keep in mind that the rental tents can’t go up until 7AM on Friday the 27th. If your setup time starts at 7AM you may want to wait 30 minutes to make sure your tent is up. (Set up schedule will be sent to you shortly before the festival) We will do our best to have them up quickly but please be patient. You will have all day to set up.
I only have one set of ProPanels (gray) left for rent. They are $100 and we will set up and take them down for you. They usually go quickly, so if interested contact me directly ASAP.
Insurance: Please note that you should not wait until the last minute to get the policy since I will pull the list of artists 2 days before the festival and that is what I’ll refer to see who has it. You cannot participate in the festival if you do not have a proper insurance policy. As stated in the application, due to insurance regulations, all artists (and sponsors and food vendors) will need to have their own liability policy. To make it easier we have a policy created for the show that is easy to get. The fee is $35 (usually $50 or more) and please know that we do not make a dime off of these policies. If you use them, they will send me your policy so you don't have to worry about getting that to me. Check with them if you have any questions. Click here to get the policy If you already have your own policy, that will be accepted. I have the names of the also insureds you will need to add to your policy at the bottom of this letter. Add those and send a copy of the policy with those additions to me.
Dogs There are no dogs allowed (except service dogs) with vendors at the festival. Please make arrangements for your pets.
To access info on taxes and insurance go to this link: https://denverartsfestival.com/taxes
In case you want to see all of the emails I have sent out you can go to this hidden webpage to see them: https://denverartsfestival.com/emails
Look forward to seeing you soon! Any questions – firstname.lastname@example.org
Jim DeLutes Director
This is a long email but very important. Please take the time to read it. It’s not as long if you just read the info about your booth for setup instructions.
Just 2 weeks away from setting up on Friday the 27th and I want to fine-tune the setup schedule. Please understand that we have 4 sections to the festival and all four streets are different widths. I’ve tried to figure out the best ways to get everyone in without undue traffic jams. Please be patient during setup. We have all day to do it. If it’s jammed up, go sit in one of the restaurants and come back out when it lightens up. Please remember that we are in a neighborhood so please be respectful especially early in the morning and later in the evening. Thanks.
Everyone (with the exception of booths 103-116) will enter the show from one street ONLY and that is 49th Place. DO NOT GO AGAINST THE FLOW OF TRAFFIC OR YOU WILL BE ASKED TO LEAVE AND YOU WILL HAVE TO WAIT UNTIL THERE IS ROOM TO GET BACK IN.
I am attaching a map showing flow and direction of traffic. I know that most of you are visual people so I hope this will help. Please print this out and bring it.
Just to confuse you more, there are two Valentia Streets, one on the west side of the park and one on the east. Please make sure you’re turning onto the correct one.
Booths 1 through 102 will enter on 49th from the east (coming from Verbena St).
Booths 1-31 will turn left on Valentia. When exiting you will go out onto Northfield Blvd.
Booths 32-44 will continue straight to access your booths. You will exit by staying straight on 49th Place to Uinta Street. Do not make any turns until you get to Uinta
Booths 45 – 102 will turn right on Valentia. When exiting you will turn right on 50th Ave.
Booths 103-116 will enter on 50th Avenue from the East (coming from Verbena St) and continue straight to access your booths. You will exit by staying straight on 50th Avenue to Uinta Street. Do not make any turns until you get to Uinta
Booths 119 through 186 will enter on 49th from the west (coming from Uinta St).
Booths 119-156 will turn left on Valentia. When exiting you will turn left onto 50th Ave.
Booths 157-186 will turn right on Valentia. When exiting you will go out onto Northfield Blvd.
Booths 117-118 Come in on 50th St. from Uinta and park along the curb on 50th near your booths. Please call me when you arrive so we can go over your loading procedures – 303-517-1964.
IMPORTANT – PLEASE IGNORE THE ONE-WAY SIGNS ON VALENTIA. THE ROADS ARE CLOSED SO WE CAN GO IN WHICHEVER DIRECTION WE NEED TO. PLEASE FOLLOW THE INSTRUCTIONS ABOVE.
LOAD IN TIMES: Due to the sizes of some of the streets we will need to alter some of the load in times. The odd numbers can still come in at 7AM and out by 9:15AM (if you’re done earlier or can get your vehicle out earlier, please do so).
The Following Even number booths will begin coming in at 9:30 BUT we will need to stage them into some of the areas due to narrow streets.
9:30 - Booths 2-16 and Booths 172 -186 will line up at their respective sides of Valentia at 49th Place. We will then try to get the vehicles that are present into the area in numerical order. You will exit onto Northfield.
10:00 - Booths 18-30 and Booth 158-170 will line up at their respective sides of Valentia at 49th Place. We will then try to get the vehicles that are present into the area in numerical order. You will exit onto Northfield.
BOOTHS 41-97 AND 110-148 I BELIEVE WE CAN GET ALL EVEN BOOTHS IN STARTING AT 9:30.
Remember, you can dolly in at any time no matter what your booth number is, and after 12 noon you can come in anytime there is room.
Big Rigs or Large Trailers - We will see if we can get you in. Otherwise, you may have to park on the side street and load in. If you aren’t sure, please call before driving into the show – 303-517-1964.
YOU CAN ALSO PARK ON SIDE STREETS AND DOLLY IN AT ANY TIME. PLUS, AS LONG AS YOU CHECK IN BEFORE 6PM YOU CAN SET UP IN THE EVENING UNTIL 10PM (I would advise being done by 8 since it's pretty dark after that). You could also set up just your tent and panels, etc. and then come back in the evening to load your artwork.
Again, we have all day to do this. Being patient and working with each other will go a long way in keeping it somewhat sane. I know that’s my personal goal…being somewhat sane.
TEAR DOWN - I don’t like a lot of rules with tear down since I believe most of you do this enough through the year to know what to do. That said, if the weather is dry through the weekend, I want everyone to tear down as much of your booth and artwork before pulling in. The show ends early at 5PM so we have 5 hours before we have to be done. Again, wheeling out may make sense for some of you. Remember, you will enter and exit the same as during setup.
Parking - There is street parking all around the festival. If you don’t need to be close, please park a little farther away to leave parking for customers. There is also a lot Northeast of the show at the High Tech Elementary School at Verbena St. & Stoll Place (about 2 blocks from the show). Also, at the corner of Northfield and Wabash is the Goddard School (about a block east of the show). Please only use these lots on Saturday and Sunday. Although we don’t have an official parking area at the Northfield Mall you probably can park on the outer lots or over by Target.
DO NOT PARK IN THE LOTS BY THE RESTAURANTS at the Northfield Blvd.
Landscaping – When setting up and during the festival please be very careful if you have landscaping behind your booth. Do not lay panels or boxes on any plants (or planters).
Check-in - The check-in booth (info booth) will be on the corner of the small park by booth 31. We will set it up temporarily so that we are not in the way. You can pick up your packet. Please put the parking pass on your dashboard. Don’t need it for parking but it will let us know your booth number in case we need to have you move it. Also, you may need to sign the Central Park Right of Entry form at check-in (unless we have yours from last year.)
SECURITY – We have a security team overnight on Friday and Saturday. We have a uniformed Denver Police officer patrolling during the festival hours. Also, I’m at the Staybridge over Friday and Saturday nights in case there are any security or weather issues that need immediate attention.
Wind - Since this is Colorado, and for those of you who might be new to Colorado shows, just know that it can sometimes be ‘breezy’ here. That said, do make sure you bring extra weights. Since we are on the streets there is no way to stake your tent. If you’re unsure about whether your booth is secure, feel free to ask me or one of my staff to double-check it.
Volunteers (they wear red T-shirts) – Since the pandemic every event I know has had issues with getting enough volunteers. We are also having issues. We’ll have enough to handle everything but instead of getting a scheduled volunteer to watch your booth while you take a break, you will need to call Laura (303-678-3041) and put in your request as you need it. We will send the next available volunteer to you. Please be patient since we might get backed up at times.
Insurance - Please make sure to have your insurance forms with you in case we need to confirm that you have it.
Show Map – There will be a map of the show at the info booth and also on large A-frame signs at each street intersection. They can also find any artist’s booth number at the info booth.
I know this is a long email and it’s taken me hours to write it as I’m trying to figure out the best traffic flow, etc. You may want to print this one out since I’m not sure I could tell you all of the entry details!
See you soon,
Director Denver Arts Festival
Less than two weeks to go and I just want to give you a few updates. First of all, I have attached a file of our poster this year that you can use in your emails or on social media. Please help with getting the word out about the festival. Thanks. Here is a link for a slideshow of some of the artists - https://vimeo.com/manage/videos/709836682 please use that as a promo piece also.
ProPanels for rent - I still have one set of ProPanels for rent. They are $100 and we will set them up and take them down for you. Contact me if you're interested.
If you have not yet emailed your State sales tax license number, please do so ASAP. For those who need to know the sales tax rate so you can program your credit card device, it is 8.81%. That info will be in your packet when you check-in. Also in your check-in packet will be the WIFI login on site. The network is named 'MCA Guest Login' and the login is 4GUEST2USE
Booth Shots - As I do every year, I am available to do a booth shot for you. Usually best to do it on Saturday or Sunday morning. The fee is $150 and that includes all of the post-production work and sizing it for ZAPP. If you prefer to do it at another time, I have a booth set up in my barn and you can insert your work into that. Go here for samples - https://coloradoartisttour.com/zapp-images
Promos have been happening for a while. I have TV appearances on Wednesday and Friday this week. Next week I have radio interviews, TV on Thursday and should have live TV from the festival during the weekend.
When inviting your patrons make sure to tell them that we have La Crema winery at the festival doing wine tasting. We are the only event in Colorado to have this wine tasting. They were just at the Kentucky Derby last week and they are promoting the Denver Arts Festival in all of the wine merchants and liquor stores in the Denver area. See more here - https://denverartsfestival.com/wine-tasting
I will have more updates as we get closer. Let me know if you have any questions - email@example.com
Director Denver Arts Festival
Great news for those who have been asking about staying in their RVs. We have negotiated a deal with the Goddard School, which is one block East of the show, to use their parking lot. Please wait until all of the employees have left on Friday before pulling in. Please park smart so that we can utilize the space. If there is space left after all of the RVs have been parked, then other artists can use what space is left. Since this is in the neighborhoods around the show, please be respectful and quiet so that we can use the space again in the future.
Sales Tax license - I know some of you are still waiting for the State to get your license to you. Please do not panic that I won't let you in the show if you don't have it. I will not do that but know that I have to submit all artists' names and contact info so they will be able to contact you after the show if there are any issues.
Insurance - If you still need to get your insurance, here is the link - https://securevendorinsurance.com/DeanTW/ApplicantInformation?GroupEventKey=0cfe20ac76ba
Despite getting snow today, the extended forecast right now looks great for next weekend. Let me know if you have any questions.
Some final clarity about the setup schedule. The odd number booths come in at 7AM and out by 9:15AM. Even booths come in at 9:30. If you have a double booth you may come in either time and if you want to wait until noon or so, you can come in no matter what your number is (as long as there is room). Also, you can park outside of the show and dolly in anytime you want.
SOCIAL MEDIA - Please make sure you do your part to drive your customers to the festival. Please email or post on Facebook or post on your website. If you haven’t yet, please ‘LIKE’ the festival on Facebook and then ‘SHARE’ some of the posts that we are putting up every day - https://www.facebook.com/DenverArtsFestival/ and for those of you who know how to do live video feeds on FB, etc. – please post some during set up and more during the show.
INSURANCE – If you have your own insurance or if you bought it through our link, please make sure to bring the page showing your coverage and DDAF, LLC as also insured. A clear picture of it on your phone will also work. Remember that Liability insurance is mandatory. You will not be allowed to set up without it. You can get a policy at this link and it takes 5 minutes: https://securevendorinsurance.com/DeanTW/ApplicantInformation?GroupEventKey=0cfe20ac76ba
RESTAURANTS - We have several restaurants at the South end of the festival and several Food Trucks at the north end of the show.
REST ROOMS – There are nice indoor bathrooms on the south end of the show in the building named MCA – The Cube (near Jersey Mike’s Subs) and there are porta johns on the north end on 50th Ave. just east of the show.
PROMOTIONS: So that you know what advertising and promotions are being done to help you have a successful show, here are some of the promotions we have done: Our 60+ TV commercials & promos are running on KDVR & CW2 plus 76+ commercials on our radio station KOSI. Three hundred Posters have been distributed and 10,000 rack cards are on display around downtown and the Central Park area. Last Wednesday I was on Colorado & Company on Channel 9 (NBC). Last Friday I was on Great Day Colorado. This Thursday I will be on Great Day Colorado on both Channel 2 and Channel 31. I will be doing an on-air interview Friday morning with KOA radio and Friday afternoon I’ll be on KOA’s afternoon show. We have run many online promotions since March with 5280 and 5280 HOME magazines. We had a ½ page ad in THIRST magazine. We had a half page ad in the Front Porch newspaper in May. The Front Porch is distributed to the residents of both Central Park and Lowry hitting 35,000 people. We have a ¼ page ad in Colorado Life magazine. We have a ¼ page advertisement in the Colorado Ballet program and also APPLAUSE Magazine which is handed out to every patron at the Performing Arts Theatres for the past 4 months and has a 100,000 distribution. We are listed in the calendars of 5280 Magazine, Denver Post, EnCompass Magazine, The Denver News, KOSI radio, and many other outlets. Our Host Sponsor, MCA, has also done promotions to the residents of Central Park. We have done 2 large targeted emails (110,000) through the Denver Post. Mass emails are going out through several other channels reaching at least 200,000 people who are looking for things to do in Denver. We are on many website calendars (to see how many, Google ‘Denver Arts Festival’). We have done social media promotions through 303 Magazine, 5280 Magazine, KOSI Radio, KDVR and CW2 TV, Only in Colorado plus, the promotions through our Facebook page. We have many online ads and promotions happening this week. Not to mention that both of our bands have large followings and the bands have been promoting the festival also. Currently, there are large banners up on Northfield Blvd. which has over 20,000 vehicles driving by each day plus we have dozens of smaller signs that will be placed once the festival opens. And as I’m writing this a new online article came out from 303Magazine - https://303magazine.com/2022/05/denver-arts-festival/
All told we have well over $90,000 in promotions happening. Please understand that our advertising is very targeted towards upper-income neighborhoods and demographics so to help bring a quality crowd to the show.
Mayor’s Letter – You can see the letter from Mayor Hancock supporting the festival at this link - https://denverartsfestival.com/mayor
There is more that we’ve done but I figured this much should let you know we are serious about promoting the festival. We are still working on more TV coverage as the weekend gets closer.
I will have at least one more email before the show. I know how much you enjoy reading all of this…
Director Denver Arts Festival
PS – Remember, if you’re interested in getting a booth shot done, talk to me on Friday to set up a time. I usually do them on Saturday morning.
I know it’s hard to believe that I could still have more to say after yesterday’s email but I do.
( There was a bad link in yesterday’s email. Here is the link for the Mayor’s letter - https://denverartsfestival.com/mayor-letter )
First of all, it looks like good weather but quite warm on setup day. Please remember your sunscreen and water. Especially those of you not from Colorado. The sun can fry you in 15 minutes and it’s easy to get dehydrated when the humidity is 10%. Drink lots of water.
No dogs are allowed at your booth (except service dogs).
We have had a breezy year so far. I’ve lived here for 47 years and have never seen this many days of wind. It may be just fine this weekend but I would recommend that you try to add a little more weight to your canopy.
Volunteers – Ever since the pandemic, it has been difficult for events to get volunteers. We do have a pretty good team of them but instead of scheduling your breaks, you can just call Laura, (303-678-3041) the volunteer coordinator, to request a booth sitter. The phone number will also be in your check-in packet.
GPS Info – The address to the festival location is: 8304 E. 49th Place Denver 80216
Insurance - If you bought insurance through the company that I recommended, we just put together a broader range of coverages from 5 days up to a year. If you feel you need more than just this weekend’s coverage, the agent said you can convert your policy by getting a credit for what you paid and put it towards a longer-term policy. (Must be done before Saturday) You can contact Tom with any questions - Tom.Wojciechowski@fdean.com or go to this link - https://securevendorinsurance.com/ColoradoArtistsTourEvent/
OK, that should be enough from me. Keep in mind that if you need to get in touch with me on Thursday (and you need a quick reply) please call or text me since I will be onsite and not checking emails as much – 303-517-1964.
See you soon,
Denver Arts Festival
PS – If you’re interested in applying to the Affordable Arts Festival, the deadline is next Tuesday. You can click here to apply - https://www.zapplication.org/event-info.php?ID=10021
(Staybridge is next to the show and the Residence Inn is about 1 mile away)
Book your room for the Denver Arts Festival at either Staybridge Suites or Residence Inn Denver Central Park
Two ways to book, call the hotel direct or book online.
Residence Inn Telephone: 303-373-3960.
Staybridge Suites Telephone: 303-227-3000.
To book your room online at Staybridge Suites Denver Central Park click on the Denver Arts Festival link below. After, you click the link, click in the upper right corner "Book Now". Add check-in and check-out dates. Click "Search". Click "Select Room". Click "Select Rates" Denver Arts Festival. Complete your reservation by including your contact information and credit card.
To book your room online at Residence Inn Denver Central Park click on the link below. After, you click the link. Click "Check Availability". Click "Select" for your room type. Click "Continue". Complete your reservation by including your contact information and credit card.
Start Date: Friday, May 27, 2022
End Date: Monday, May 31, 2022
Last day to book your room: Wednesday, April 26, 2022
Rates: $159 for king bed suites $169 for two queen bed suites (suites have fully equipped kitchen and living room with sofa sleeper)
A complimentary full hot breakfast is included in the group rate